Digital, Tech, Data
It has never been clearer that companies need to be able to learn quickly, become more resilient, and adapt in the face of adversity.
There is an accelerated need for companies to become bionic in a sense-not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities.
These companies are better able to thrive in the face of change and uncertainty, drive breakthrough innovation, and solve some of the biggest industrial and societal problems of our age.
+ than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use - or even have - all the customer information available before making major decisions.
More importantly, most companies find it challenging to interpret insights.
With rich customer insights - and the right strategy to act on them - leaders can capture growth opportunities and solve pressing business problems.
leverage a combination of customer behavior knowledge, deep databases of insights and extensive partnerships with market-leading digital innovators.
Innovation / Strategy / Delivery
Innovation is essential. Nearly 75% of companies say innovation is one of their top three management priorities, and 35% rank it above all others.
That’s not surprising. After all, a winning innovation strategy - paired with the right innovation system - can make a big difference.
Marketing / Sales
The best marketing and sales organizations are centered around the customer - and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. For many companies, this requires transformation.
Traditional approaches don’t foster this seamless simplicity - or the growth it sparks. What’s needed is a new paradigm: an integrated unification of marketing and sales.
One that leverages a deep understanding of customers, cultivates experimentation, personalizes experiences, and both learns and moves fast.